Christmas is about to come early, thanks to Glossier’s new pop-up which opens on London’s bustling Regent Street on 18 November. Dedicated to celebrating Glossier You – the brand’s only scent and a true Vogue favourite – the immersive experience, (named “Realms of you”) offers an adventure through a space which guarantees to pique each one of your senses.
Masterminded by Kendall Latham, the brand’s director of retail and experiential design, the pop-up was inspired by the fact that Glossier You famously smells different on everyone. Not to mention that like all fragrances, we form unique memories while wearing it, and each experience it in different ways – much like the space, which is designed to be enjoyed uniquely by everyone.
With actors galore and velvet curtains designed to lend a sense of dramatic mystery, only six people are allowed to move through the space at any one time, a decision made by Latham and his team to ensure full sensory benefits are gleaned. Inside, you’ll find a room dedicated to beauty ASMR (the dreamy) and another, which is inspired by Alice in Wonderland and David Lynch, is punctuated with small booths which house six, (real life) gloved hands, each with a different personality. Shake the hand in front of you and a journey will unfold.
True to Glossier’s DNA, there is also – naturally – a selfie mirror at the end of a distorted, hallway, and lots of excellent merch. Whether it’s the Glossier pepper grinder you never knew you needed, a miniature Glossier microphone or an XXL Glossier You scent, it’s the perfect place to start your Christmas shopping. Open until 14 January, take an exclusive peek inside, here:
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