The glazed phenomenon shows no signs of slowing down. Next on the hit list? Glazed donut hair.
It makes sense. First came glazed donut skin, with hype-girl, Hailey Bieber, arguably the trend’s loudest fan. Then came glazed donut nails, the pearlescent chrome mani that’s topped nail trends for the past year or so. So, it was only a matter of time before the sheeny trend infiltrated our hair routine.
It makes a more glamorous alternative to the mussy-matte, salty beach strands that make a reappearance each summer, and leans into the expensive hair colour trends that have majored on pretty dimension and (equally importantly) healthy, glossy condition. Plus it works with the cool-girl low bun that seems to be this summer’s go-to hairstyle, glossy bobs and XXL lengths.
Of course shiny hair is hardly new, we’ve seen glass hair and liquid hair go stratospheric, but heading into summer, glazed donut hair will be making the most of that gleaming sunshine to spotlight luminous, glossy hair. And one TikToker swears she’s discovered the secret to boosting glow, even in strands that look a little frazzled.
“You’re probably thinking, Lauren, that hair is not salvageable,” UK hair stylist Lauren Dale told followers, while demonstrating fried-looking hair, before adding: “If I told you you could have a treatment, a heat protector and a hair supplement that stops frizz and keeps your hair super smooth in one product, would you believe me?”
The product in question is the Dream Cocktail, from celeb-favourite brand, ColorWOW, which counts A-list hair stylists, Chris Appleton (whose clients are JLo and Kim K) and Dom Seeley (whose clients include Kendall Jenner) as their ambassadors.
“One it smells like a holiday,” Lauren explains. “It [has] a creamy texture, it’s very lightweight. I run it through my mid-lengths and ends and this is honestly gonna bring my hair back to full health. This is gonna make my hair extremely shiny, like a glazed donut,” she says.
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After washing her hair and applying the product, Lauren told followers “all you need to do is blow dry it in to activate the magic.” And after drying her hair, it looked next-level glazed and shiny.
Of course, ColorWow isn’t the only shortcut to glazed-looking hair. Hailey Bieber’s hair stylist, Bryce Scarlett, let slip the exact products he used to create the luxe glazed bob Mrs Beebs wore to this year’s Vanity Fair Oscars After Party and, bonus, it’s a high street bargain. He used the Frizz Ease Secret Weapon Touch-Up Crème (£6.99) to smooth lengths and ends. Then locked down flyaways with the Frizz Ease Original Serum (£5.30) and set the whole thing in place with the Frizz Ease Moisture Barrier Hairspray (£6.99). Elsewhere, we’ve rounded up the best shiny hair treatments to ask for next time you’re in the salon or to use at home.
So if you’re planning on tapping up the glazed donut hair trend this summer, we have all the inspo…
Hailey Bieber’s glazed donut bob
Rosie Huntington-Whiteley’s glazed donut Hollywood waves
Charithra Chandran’s centre-parted glazed donut hair
Florence Pugh’s glazed donut spiky updo
Glazed donut curls
Glazed donut XXL lengths
Glazed donut wavy bob
Charlie D’Amelio’s layered glazed donut hair
For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk
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