Whenever Beyoncé drops a new project, we want to know about it, whether it’s an album, a haircare line or a new perfume.
The last time Queen Bey dipped her toe in the perfume world was 2014 when she released Rise. And before that, she gave us Pulse (2011) and her most popular spritz, Heat (2010) which you can still pick up on Amazon.
But ever since her Renaissance, Bey’s had her head back in the game when it comes to her beauty empire. Back in July she teased the news of her first new perfume launch in almost a decade with a blacked-out bottle silhouetted on her website. And now, she’s been dubbed “Unboxcé” after gifting us with an unboxing of the scent on her Instagram.
“I’m super excited, this is my Cé Noir unboxing and it’s finally here after years of work.” Translated from French, the perfume’s name means “This black” with “Cé” also nodding to the last syllable of Bey’s name.
“I wanted something to be monolithic and I wanted something to have a little bit of intimacy, so right here you can see inside the soul of the perfume,” Beyonce says, pointing to the circular window in the fragrance bottle where you can see through to the juice inside. Her choice of words has led to legions of followers in the comments discussing what she means by monolithic and the word saw a spike in Google searches around the time the video was posted.
“To begin with, the way Beyoncé speaks is ‘monolithic!’… Whatever that means 😂” one user posted, to which another responded “dont [sic] play with Bey like she doesn’t know what shes saying ‘monolithic’ – formed of a single large block of stone.” Another follower concluded “the design is monolithic” referring to the grand, stepped shape of the mirrored bottle. “I’m assuming 👸🏽 was referring to the bottle – looking like it’s all cut for the same stone” another user seconded.
Continuing, Bey said “alright my first spray,” before misting it across her neck. “Ooh! Ooooh! Ooooooooh! I actually spray this during the show a few times. Gotta keep it fresh,” she revealed concluding: “and that is Cé Noir. Say no more.”
In the caption, Bey disclosed the scent is on pre-order now exclusively available from beyonce.com. The website reveals it costs $160 (around £125) for 50ml and shipping will start in November. There’s just one catch: it’s only available in the US and Canada, at least for the time being, so you’ll need some friends across the pond to hook you up if you want to get your hands on it when it first launches.
As for the scent, the fragrance will open with clementine and golden honey notes, followed up by rose absolute and jasmine sambac peeping through from the heart. Namibian myrrh and golden amber will ground the whole scent in the base for a warm, sexy citrus floral.
And it looks like Beyonce brought in the experts, since she’s headed to French perfumers (world renowned for their noses) to create the perfume in France. The scent is said to be “encased in art” – which is that monolithic bottle Bey told us about – and Bey’s been clear about her hands-on involvement in the project since her website states her new perfume has been “crafted and designed by Beyonce”. Our advice? If you can get in, get in quick.
In the meantime, you can always lean into the action with Beyonce’s previous blend, Heat.
We’ll update you once we know more.
For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk
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