Hailey Bieber knows a thing or two about kick-starting a viral beauty trend. See: glazed nails, strawberry girl makeup and donut skin. So, heading into a new season, we thought it prudent to get a read from the beauty influencer on the aesthetics she’s backing for autumn.
Having landed in Paris for the last leg of Fashion Month, Hailey was quick to share content with an Instagram carousel of pics captioned “Bonjour 🎀”.
In it, Hailey taps into one of the biggest beauty trends that we predicted would headline 2023 – coquette beauty. Defined by the dictionary as “a flirtatious woman,” the coquette trend leans into old-school femininity (think pink, pearls, lace and bows), but with a knowing edge. The trend derives from 18th and 19th century society where the word “coquet” (meaning wanton or promiscuous in French) was reclaimed by women who turned flirtation into an art form. It’s very much Bridgerton vibes and blends “innocence” with “sultriness”. And, given its French origins, it was a fitting homage for Hailey’s visit to Paris.
In the pictures, Hailey can be seen in a draped powder pink mini dress, with her bob hair tied half up with a bow. As for her makeup, Hailey stuck to a coquette colour palette with pretty framboise pink swept across her lids, cheeks and lips. In the sixth slide, Hailey can be seen applying one of her newly launched Peptide Lip Tints, the pale pink shade, Ribbon, across her lips.
But, to keep things interesting, she contrasted the cutesy look with an edgier mani, opting for racy dark brown croc print nails. The design is bang on trend since it references two of this season’s biggest autumn nail trends – latte tones and animal print.
So for a maximum mash-up of multiple trends, you could always do a Hailey Bieber and mix croc and coquette… Croquette? Just without the breadcrumbs.
For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk
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