If you’ve been on a long weekend ride around Regent Park’s Outer Circle, you might have thought to yourself how nice it would be to have a Shazam for cycling brands. Some of those jerseys, shorts, and even bikes you see out on the road look spectacular when you’re out for a spin with only your bog standard gym clothes for cover.
If you’ve got designs on bringing out your inner Tom Pidcock or simply want a warmer, drier commute into work on your new e-bike, there are cycling brands that can sort you out. Fair warning: once you start looking into bibs, cleats and all that nerdy cycling gear stuff, you may well emerge a fully-fledged lycra dork. No stress, though: such a well-furnished cyclist can smash their own PBs and look more than the part in that Regents Park route.
So treat this guide as your cycling brand Shazam: below, you’ll get the lowdown on all of the cool brands you’ve seen out and about on your big weekend rides. Spanning high-end minimalist designs to eye-catching Giro d’Italia prints, see our picks below: our in-house cyclists swear by them.
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